編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-812-001 | Coco Chanel: Creating Fashion for the Modern Woman (A) | Khaire, Mukti;Herman, Kerry | General management | Brand Management( MBM0038 ) |
2 | 4249 | Clean Edge Razor: Splitting Hairs in Product Positioning | Quelch, John A.;Beckham, Heather | Marketing | Brand Management( MBM0038 ) |
3 | 9-504-048 | Burberry | Moon, Youngme | Marketing | Brand Management( MBM0038 ) |
4 | 9-913-578 | Altius Golf and the Fighter Brand | Dolan, Robert J.;Yong, Sunru | Marketing | Brand Management( MBM0038 ) |